Associate of Arts in
Digital Visual Design







Mr Ivan C.M. Lau

Programme Leader, AADVD

Email: ivan.lau@cityu.edu.hk



Programme Intended Learning Outcome

Upon successful completion of this programme, students will be able to:

  • Demonstrate artistic skills and abilities in developing and proposing design ideas and creative solutions to problems;
  • Produce and present aesthetically informed visual communication pieces by using appropriate skills and information technology tools and relevant media;
  • Conduct visual communication research with a critical mind;
  • Examine and be aware of major socio-economic, political and cultural issues, development in science and technology, and ethical controversies affecting design trend and design industries in the local, regional and global contexts.

Further Studies Pathways

The table below is not exhaustive. It lists examples of bachelor's degree programmes offered by UGC-funded institutions and UOWCHK/UOW which have admitted our past graduates from Associate of Arts in Digital Visual Design. Our graduates also articulate to various overseas degree programmes offered in Hong Kong.


University of Wollongong

  • Bachelor of Communication and Media

City University of Hong Kong

  • Bachelor of Arts in Chinese and History
  • Bachelor of Arts in Creative Media
  • Bachelor of Arts in Digital Television and Broadcasting
  • Bachelor of Arts in Media and Communication
  • Bachelor of Arts and Science in New Media
  • Bachelor of Science in Creative Media

Hong Kong Baptist University

  • Bachelor of Arts (Honours)
  • Bachelor of Arts (Honours) in Visual Arts
  • Bachelor of Communication (Honours) - Film Major - Animation and Media Arts Concentration
  • Bachelor of Social Science (Honours) in Communication

Hong Kong Polytechnic University

  • Bachelor of Arts (Honours) in Advertising Design
  • Bachelor of Arts (Honours) in Communication Design
  • Bachelor of Arts (Honours) in Digital Media
  • Bachelor of Arts (Honours) in Environment and Interior Design
  • Bachelor of Arts (Honours) in Interactive Media
  • Bachelor of Arts (Honours) Scheme in Fashion and Textiles

Lingnan University

  • Bachelor of Arts (Honours) in Visual Studies

The Chinese University of Hong Kong

  • Bachelor of Arts in English
  • Bachelor of Arts in Fine Arts

The Education University of Hong Kong

  • Bachelor of Arts (Honours) in Creative Arts and Culture
  • Bachelor of Arts (Honours) in Creative Arts and Culture and Bachelor of Education (Honours) (Visual Arts)

The University of Hong Kong

  • Bachelor of Arts

Career Prospects

  • Graduates from this programme will be able to take up in a wide range of jobs which include art directors (in the field of design and advertising), desktop publishing designers, web designers, 3D modelers, animators, assistant producers, and other creative jobs that require conventional and digital visual communication skills.

Main Subject Areas

  • Contextual Studies:
    Creative Thinking, Design, Culture & Technology, Global Image Building and Awareness, History of Art and Design and Research Methodology
  • Graphic Competencies
    Design Fundamentals, Expressive Drawing, Photography Design and Imaging and Typographic Design
  • Digital Competencies
    Animation Design and Web Design
  • Design Portfolio:
    Integrated Design Portfolio
  • Electives
    Advanced Motion Graphics, Advanced Publishing Design, Advertising Design, Graphic Information Design, Interactive Design, 3D Animation

General Education Courses

Four courses to be chosen from all of the following domains:

  • Arts and Humanities
  • Science and Technology
  • Society and Organisations

Programme Specific Entrance Requirements

No Programme-Specific Entrance Requirement


Mode of Study

Two-year full-time


Contact Us

Kowloon Tong Main Campus

Room 405, 4/F,

Festival Walk Tower

80 Tat Chee Avenue

Kowloon Tong Hong Kong

[Kowloon Tong MTR Station Exit C2]

Telephone: (852) 3442 9729

Fax: (852) 3442 0378

E-mail: ls_msg@cityu.edu.hk


Telford Annex

NO. 33 Wai Yip Street

Telford Garden, Kowloon Bay, Kowloon, Hong Kong

[Kowloon Bay MTR Station Exit B]

Telephone: (852) 2707 9440

Fax: (852) 2707 4243

E-mail: telford.col@cityu.edu.hk